A Full 360 Brand Experience

In order to stay competitive, big-box office retailer Staples required a brand and interior concept for a full-service copy center. The sub-brand name ‘Dossier’ was created as a full 360° brand experience. From the exterior façades to the strategic planning on the interior spaces, modular and organic fixtures were designed to accommodate expanding services and evolving production processes. Graphics and wayfinding design were inspired by both technology terms like ‘online’ and ‘send file’ and ‘shopping cart’ to visually demarcate both work and retail zones in addition to other services offered at ‘Dossier’.



Services Provided:

Space Planning

Custom Fixture Design

Signage and Graphics

Exterior Design


Perennial Inc.