A Real Store-in-Store Space
Office Depot USA wanted to develop a store-in-store concept to promote their new brand initiatives for their ‘Real Space’ office furnishing line to compete with other budget friendly furnishing retailers. A fully branded environment with supporting graphics and packaging was designed.
Large graphic banners would be used to demarcate this brand section from the rest of the big box store environment. Dramatic pendant lighting, elevated plinths for furniture diorama display, would be arranged into vignettes that expressed family and student lifestyles. Self-Service fixtures would consist of long waist height tables with products stacked in dynamic and easy to shop displays with clear product identity.
Graphics and Signage
Custom Fixture Design