Branded Team Tent at Montreal’s Premier F1 Race

F1 racing team Honda required an exhibit tent at Montréal’s Formula One race that would focus on the teams racing history as well as the company’s popular line of award winning automobiles to racing enthusiasts. Interactive displays showcased Honda’s racing accomplishments and engineering through video and graphic displays and highlighted the companies green efforts by introducing its innovative fuel systems and improved exhaust systems. Dynamic signage placed at varying levels helped add visual excitement to this classic racing brand.

Client:

Honda

Services Provided:

Size 600′ x 600′

Custom Fixture Design

Graphics and Signage

Partners:

Taylor Group