Environmental Branding Concept to Promote Luxury Cosmetic & Beauty Division

Italy’s leading design house – Giorgio Armani, required a stronger environmental branding concept to promote its luxury cosmetic and beauty division, suitable for store-in-store displays, in high-end shops and other high-traffic customer areas throughout Manhattan. Freestanding kiosks featured soft flattening linear L.E.D. lighting integrated into beautiful mirrored units with storage, to allow cosmetic enthusiasts to freely test and sample Armani’s product offerings in a retail environment.

Client:

Giorgio Armani

Services Provided:

Custom Fixture Design

Graphics and Signage

Partners:

Taylor Group